Our Story
Business Location Description:
Freier's Truck Caps is located 2 1/2 miles West of U.S. 41 in Neenah Wisconsin.  We are located 3/10ths of a mile East of State Road 76 on County Rd II aka Winchester Rd.

Business Address:
Freier's Truck Cap Center of Wisconsin LLC
2804 County Road II
aka Winchester Rd.
Neenah, WI 54956

Email Address:

Telephone Numbers:
Office: 920-725-1560
Fax:    800-685-4201

Business Hours (Seasonal):
Mon-Thu9:00am to 4:00pm
Fri           9:00 am to 3:00 pm
Sat          Temporary summer hours - closed 
(24/7 Outdoor Sales Information Available)
Freier's Truck Cap Center of Wisconsin LLC is a small Wisconsin company that has been in business since 1966.  This family owned and operated company prides itself on providing good old fashioned service.  Russ Freier grew the business by selling Hiawatha and Lark pick-up truck campers, travel trailers, fold down trailers, Rupp mini-bikes and Sno Pony snowmobiles. Russ also was a car and truck salesman for the now closed Gibson Company in Menasha Wisconsin.  The success of the camper business allowed Russ to quit his dealership work and put all of his efforts into the camper sales and service operation.  Eventually Russ was able to  simplify his operation and focus on one primary product and that was truck caps.  The rapid expansion of pick up trucks as the family second car caused a high demand for truck caps which continues today.  

Service has been delivered in a very unique manner due to Russ's flair for personal service with a sense of humor and genuine care that his customers are pleased beyond a doubt.  The other piece of this success has been provided by his choice of product lines that he offers.  Raider brand truck caps are one of the best truck accessory and utility product lines available.  The styling and quality have been consistent for many years and the custom approach to equipment and color matching are second to no other brand.  We look forward to serving you for all of your truck and truck cap accessory and service needs.
Contact Information -  Freier's Truck Cap Center of WI  LLC
Russ Freier - Retired  
This is a photo of Russ that was taken at his youngest sons wedding. Russ developed and operated the family business for over 56 years. Russ enjoys his pick-up trucks and outdoor activities.  He also is creative in his wood working shop.  
Justin Freier - Owner 
Justin earned his business & marketing degree from U.W. Stevens Point.  Justin worked closely with his father, Russ, for over 15 years. After learning every aspect of the 56 year old family business Justin was prepared for his dad's retirement and to take over the business operation. A new chapter began in July of 2016.  We look forward to carrying on the tradition of providing the industry's best customer service available.
Top Dealer Awards

Russ has earned every "Top Dealer Award" available from the manufacturers because of his sales success.  Russ never forgets that his success is based on providing consistent and memorable service.  The majority of Russ's customers find their way back when they need a new cap or maintenance or repairs.  Value and service drive this industry leading success.
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Jon Freier - Owner
Jon worked as a Service Manager and Consultant for the automotive industry.  He managed all aspects of various successful dealerships ranging from team leadership, sales, internal marketing and directing industry leading customer satisfaction results.  Other experiences included website development, creating web selling tools for internal and external clients. Jon works with his brother Justin on a daily basis.